Digital Marketing Specialist - Social Media & Campaign Management

Join J&T Express, a leading logistics and delivery service provider, as a Digital Marketing Specialist in Tangerang, Banten. In this dynamic role, you will be at the forefront of shaping our brand’s digital presence, driving engagement, and executing impactful social media campaigns. With a focus on data-driven strategies, you'll work closely with our marketing team to enhance our online visibility and customer interaction.

At J&T Express, you'll have the opportunity to work in a fast-paced environment where your ideas and strategies can make a tangible difference. We offer a competitive salary package, professional growth opportunities, and a chance to be part of a company that is revolutionizing the logistics industry in Indonesia.

In this role, you will manage and optimize our social media platforms, including Facebook, Instagram, and LinkedIn, to increase brand awareness and customer engagement. You will also develop and implement digital marketing campaigns that align with our business goals, leveraging tools like Google Analytics, Hootsuite, and Meta Ads Manager.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize our social media platforms, including Facebook, Instagram, and LinkedIn, to increase brand awareness and customer engagement.
• Develop and implement digital marketing campaigns that align with our business goals, leveraging tools like Google Analytics, Hootsuite, and Meta Ads Manager.
• Monitor and analyze campaign performance using data-driven insights to continuously improve our digital marketing strategies.
• Create and curate engaging content for our social media channels, including posts, stories, and videos, to drive customer interaction and loyalty.
• Collaborate with the marketing team to develop and execute email marketing campaigns, leveraging tools like Mailchimp and Constant Contact.
• Stay up-to-date with the latest trends and best practices in digital marketing, and apply this knowledge to enhance our online presence.
• Conduct A/B testing and other experiments to optimize our digital marketing efforts and achieve the best possible results.
• Work closely with the sales and customer service teams to understand their needs and tailor our digital marketing strategies accordingly.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on social media and campaign management.
• Proven experience in managing and optimizing social media platforms, including Facebook, Instagram, and LinkedIn.
• Familiarity with digital marketing tools and platforms, such as Google Analytics, Hootsuite, Meta Ads Manager, Mailchimp, and Constant Contact.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Creative thinker with a passion for developing innovative and engaging content.
• Fluency in both English and Indonesian is a plus.

🛠️ Keahlian

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